Students looking to pursue a degree in graphic design can look forward to a world of opportunity after graduation. Graduates with a graphic design degree have far more options than just traditional graphic design. Several creative, engaging careers require similar skill sets. So, what jobs can you get with a graphic design degree?
Graphic Designer
Graphic designers create images, logos, layouts, and other visual elements to connect with a range of audiences. From brochures and ads to infographics and product packaging, there’s really no limit to what kind of projects graphic designers work on. The workload usually depends on where the designer is employed, which is usually in-house with a particular company, an agency that works with various clients, or on their own as a freelancer. Graphic designers may also collaborate with photographers, copywriters, marketing professionals, and others to produce the most effective visual communication.
User Interface/User Experience (UI/UX) Designer
UI/UX designers typically create intuitive experiences through online processes and usability testing. They are tasked with using design to create a natural, enjoyable experience for consumers. After identifying problems in current processes, UI/UX designers must take an out-of-the-box approach to solve problems, create strong visual appeal, and support brand identity.
Web Designer
Web designers create cohesive visual and navigational elements for websites—including styles, graphics, and layouts—as well as publish updates to existing sites. They must be familiar with content management systems and programming languages. Whether working in-house, with an agency, or as a freelancer, web designers work closely with clients to understand their needs and maintain required online functionalities.
Art Director
Art directors serve as the creative leads for a wide range of projects after learning the process as a graphic designer. They use their knowledge and skills to guide and support teams working on anything from magazines to product packaging to video productions. Working with clients and creative directors, art directors implement artistic styles and elements that will support a client’s message for maximum impact. However, art directors usually need to adhere to a specific budget and deadline, so these designers should have strong communication and time management skills.
Creative Director
Creative directors devise and lead the creative vision for a project. They partner with art directors and other creatives to design graphics and other visual elements for clients. These designers often lead the pitch process. Once a concept is approved, they delegate work to other designers and ensure the work meets all requirements. Creative directors have to keep their teams organized and on budget, so they also should have strong communication skills and the ability to manage deadlines, budgets, and team members for multiple projects simultaneously.
Illustrator
Illustrators create unique sketches, images, and graphics for anything from marketing campaigns to book covers and more. In today’s job market, they should have experience using computer software and programs to bring their creations to life. Often, illustrators have animation skills and work in the entertainment industry on video games, TV, or film productions.
How to Get Into Graphic Design
Interested in learning more about graphic design? Villa Maria College is home to one of the top graphic design programs in Western New York. Our students develop diverse, award-winning portfolios that lead to success across industries. We emphasize an education built on strong fundamentals taught by leading professionals. Plus, we encourage students to get involved in the industry early by participating in internships and local competitions.
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Professional references and experience at this stage are important and can lead to elevated opportunities after graduation.
“Villa students join the American Advertising Federation of Buffalo during their sophomore year as part of a professional portfolio course. We strongly encourage students to participate in events hosted by AAF and other creative competitions to help network and gain recognition for their work at these critical early stages,” shared Julie Zack, graphic design professor at Villa.
“Our students are also required to acquire internships. Alleviating anxiety about interviewing and talking about their work through the internship process is key to getting a professional position after graduation. Professional references and experience at this stage are important and can lead to elevated opportunities after graduation,” she added.
