Digital media professionals shape how we communicate, entertain, and interact online. Earning a degree in digital media opens up a lot of doors to creative, technical, and strategic career paths across a wide range of industries. Whether you are a passionate storyteller, designer, or strategist, there are all kinds of job opportunities in digital media to explore.
10 Careers for Digital Media Majors
Villa Maria College’s digital media and communications, digital media design, graphic design, animation, and digital filmmaking programs can set you up for a career in this fast-paced, evolving field.
Account Executive
An account executive serves as the liaison bridging the gap between internal and external teams. Their main goal is to form strong relationships with clients and manage client needs as they arise. Often, this means they lead presentations, oversee timelines, and ultimately see projects are completed on time, within budget, and to a client’s standard.
Animator
Animators are artists who rely on computer software and their knowledge of animation styles to create visual effects and motion graphics. Through animation, static images of characters, landscapes, and settings become lifelike and interactive for TV, film, video games, and advertisements. Animators play a key role in capturing audience attention and maintaining engagement, ideally turning audiences into followers, supporters, or customers.
Digital Content Strategist
A digital content strategist plans, writes, and distributes content across various digital platforms. These professionals develop content for websites, blogs, emails, and social media to gain visibility and prompt engagement for their clients or personal accounts. Digital content strategists must have a strong understanding of the audiences they hope to connect with.
Digital Illustrator
Digital illustrators create artwork featured in videos, e-books, websites, social media, and advertisements. These artists sketch and draw designs using digital tools that can either remain static or be brought to life through animation. Digital illustrators often work with other creatives like graphic designers, animators, and marketers to complete comprehensive multimedia projects.
Digital Marketing Specialist
Digital marketing specialists devise and execute marketing and advertising campaigns. They develop different strategies that can be employed across online platforms like email, websites, search engines, social media, and even digital billboards. Their goal is to grab audience attention, strike a chord, and entice online users to take a desired action, such as buying a product or service.
Graphic Designer
Graphic designers come up with visual concepts for anything from marketing to film and TV using their knowledge of artistic techniques as well as technical prowess with design software and tools. Logos, website designs, and other materials used to attract audience attention are all created by graphic designers. They are often provided a specific brief and must create designs according to a client’s needs and vision.
Public Relations Specialist
Public relations (PR) specialists work on behalf of organizations or individuals. Their main responsibility is to manage public image and communications. PR professionals help clients with promotion as well as handle public-facing challenges, all while maintaining brand image and reputation. They achieve their goals by writing press releases and networking with media to help spread a client’s message.
Social Media Manager
Social media managers create, curate, and manage a brand or personal presence on social media platforms. They may also research trends and incorporate them in brand-friendly ways to increase followers and keep current followers engaged. These professionals often also handle direct communication with audiences, such as responding to messages or comments.
UX Designer
User experience (UX) designers make websites, applications, and other digital interfaces easier for people to use. Their job involves anything from designing icons to reorganizing page structures and links. UX designers think about ways to improve mechanics and visuals that provide users with a more simple, positive experience.
Video Editor
A video editor takes pieces of raw footage and puts them together in a coherent, cohesive package for TV, film, advertising, or social media. They must know how to use several different software platforms and tools to review footage and audio while blending the two together in a way that will resonate with viewers. Video editors work closely with other key figures like marketers, directors, and writers to complete projects.
Web Designer
A web designer develops layouts, visuals, and user interfaces on websites. They handle everything from choosing imagery to programming unique site features. Final designs must be easy for users to navigate and understand, whether users have a website pulled up on their desktop computer or mobile device.
