Digital media is a part of nearly everything we do, and it shows no signs of slowing down anytime soon. In such a competitive, fast-paced industry, employers set their sights on multifaceted talent who are proficient in multiple areas. Writing and storytelling, video and audio, marketing and promotion, and analytics are all necessary in digital media. Having a strong background in these areas makes you the jack-of-all-trades that people in the industry want to work with.
Writing and Storytelling
Whether it’s blogs, website content, social media, or scripts, good writing and storytelling skills are a core value in digital media. Concepts have to be conveyed in a compelling, engaging way to stand out in today’s saturated digital landscape and resonate with audiences. But gaining an audience is only half the battle. Digital media professionals need to be able to consistently use their writing abilities to maintain audiences. By implementing a narrative storytelling approach to content, they can emotionally connect with audiences and increase interaction and loyalty.
Video and Audio
Short video content is one of the most popular forms of digital media. Between Instagram Reels, YouTube Shorts and TikTok, it seems like everyone wants to watch videos, make them, or both. And while these apps allow anyone to become a creator, it takes quality to consistently break through all the buzz online. Having the versatility to shoot and edit both audio and video enables digital media professionals to produce content that can reach audiences across a range of platforms. It also allows creators to have more control over production and be more flexible and efficient in their work.
Marketing Strategy and Promotion
Being able to create content is one part of the equation. Having the digital skills to market and promote it is another component entirely. While content can go viral with luck, it’s strategy that often leads to success. Digital media professionals should be able to identify a target audience, create messaging that relates to this audience, and know what channels will reach their particular audience. That involves understanding how these various channels work, being aware of their strengths and weaknesses, and leveraging them to meet the needs of different groups.
Analytics and Analysis
Having experience in analytics and analysis is the final component of a well-rounded digital media skillset. Once a project is complete or a campaign is launched, digital media professionals should know how to gauge success through platforms like Google Analytics. These collect valuable insights into user behavior, engagement, and performance. Interpreting this data identifies patterns and enables professionals to make improvements to get the most out of their projects.
Build a Foundation at Villa Maria College
Have dreams of being a content creator, influencer, or the next big thing in marketing? Our digital media and communications program is for you. This degree program prepares students to be the complete package for an ever-evolving industry, with courses ranging from writing and editing to analytics and more.
