If you enjoy writing across many mediums, but don’t want a degree in English or creative writing, a copywriting certification from Villa may be your next step. However, you may be asking yourself, “What does a copywriter do?” You’ll need to know the basics of what a copywriter does and how it differs from other writing professions before diving into certification courses.
What is Copywriting?
Copywriting is different from other writing-related classes and professions. It focuses on persuading, promoting, and connecting with readers for a specific purpose. You probably already absorbed “copy”—or marketing materials prepared by copywriters—today without realizing it! From advertisements on your smartphone to clicking an influencer’s social post, copywriting is everywhere.
What Does a Copywriter Do?
Copywriters are the wizards behind words you see all day, every day. A copywriter writes on various mediums such as websites, blogs, social media, and advertising, as well as many others. A copywriter prepares their copy with a clear intention in mind. Usually, these intentions are for readers to click a link, purchase a product, or reach out about a service.
There are many different types of copywriters. With so many options available, you are bound to connect with a copywriting position ideal for you:
- SEO
- Website copy
- Freelance
- Advertising
- Social Media
- Technical
How Do You Become a Copywriter?
You can become a copywriter by learning as much about the field as possible and regularly practicing the craft. One effective way to do this is by taking certification courses such as the one we have at Villa. Working alongside our instructors, who have years of industry experience, provides you with insight you cannot get from an online course or a webinar.
On your journey to becoming a certified copywriter, you will want to pinpoint where your interests lie. If you find marketing and communications fascinating, you may want to learn more about email writing or preparing ad copy. If website design and analytics make you curious, writing copy for business websites and blogs may be your calling. Copywriting, like all specialties, takes time to do well. With patience and perseverance, you can learn how to become a successful copywriter in a career perfect for you.
